Heineken Holding operates within the Malt beverages sector. In addition to historical fundamental analyses, the complete report available to purchase compares Heineken Holding with three other breweries in Europe: Anadolu Efes Biracilik ve Malt Sanayii AS of Turkey (2018 sales of 18.69 billion Turkish Liras [US$3.24 billion] of which 57% was Soft Drink), Carlsberg AS of Denmark (62.50 billion Danish Kroner [US$9.23 billion] of which 100% was Beverages), and Heineken NV (22.47 billion Euro [US$24.80 billion] of which 55% was Europe).

Sales Analysis. During the year ended December of 2018, sales at Heineken Holding were 22.47 billion Euro (US$24.80 billion). This is an increase of 2.6% versus 2017, when the company's sales were 21.91 billion Euro. This was the fifth consecutive year of sales increases at Heineken Holding (and since 2013, sales have increased a total of 17%). Sales of Operating Segment Other/ Eliminations saw an increase that was more than double the company's growth rate: sales were up 39.0% in 2018, from 77.00 million Euro to 107.00 million Euro. Heineken Holding also saw significant increases in sales in Operating Segment Europe (up 29.7% to 12.35 billion Euro) and Operating Segment Africa and the Middle (up 21.8% to 3.72 billion Euro) and Operating Segment Asia Pacific (up 23.2% to 3.70 billion Euro) .