Heineken Holding operates within the Malt beverages sector. In addition to historical fundamental analyses, the complete report available to purchase compares Heineken Holding with three other breweries in Europe: Anadolu Efes Biracilik ve Malt Sanayii AS of TURKEY (2019 sales of 23.31 billion Turkish Liras [US$3.31 billion] of which 53% was Soft Drink), Heineken NV (23.97 billion Euros [US$28.43 billion] of which 53% was Europe), and Carlsberg AS which is based in DENMARK (65.90 billion Danish Kroner [US$10.49 billion] of which 100% was Beverages).

Sales Analysis. During the year ended December of 2019, sales at Heineken Holding were 23.97 billion Euro (US$28.43 billion). This is an increase of 6.7% versus 2018, when the company's sales were 22.47 billion Euro. This was the fifth consecutive year of sales increases at Heineken Holding (and since 2014, sales have increased a total of 24%). Sales of Operating Segment Asia Pacific saw an increase of 10.9% in 2019, from 3.70 billion Euro to 4.11 billion Euro. Not all segments of Heineken Holding experienced an increase in sales in 2019: sales of Operating Segment Other/ Eliminations fell 51.4% to 52.00 million Euro. (However, this segment's sales were only a very small portion of the company's overall sales).