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Harley-Davidson Incorporated Company Snapshot
Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services. The Company manufactures and sells at wholesale cruiser and touring motorcycles. The Financial Services segment consists of HDFS, which provides wholesale and retail financing and insurance-related programs to the Harley-Davidson dealers and their retail customers. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans for the purchase of Harley-Davidson motorcycles.

Sales Analysis. Harley Davidson reported sales of $5.72 billion for the year ending December of 2018. This represents a very small increase of 1.2% versus 2017, when the company's sales were $5.65 billion. Despite this increase, sales are still below the level achieved in 2016, when Harley Davidson reported sales of $6.00 billion. The sales level in 2018 was fairly close to the level five years ago: in 2013, Harley Davidson had sales of $5.90 billion.
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Harley-Davidson Incorporated
  Stock Performance Chart for Harley-Davidson Incorporated
  Stock Data: Recent Stock Performance:
  Current Price (11/15/2019): 37.98
(Figures in U.S. Dollars)
1 Week -3.6%   13 Weeks 3.9%  
4 Weeks 17.7%   52 Weeks -8.2%  
Harley-Davidson Incorporated Key Data:
  Ticker: HOG Country: United States
  Exchanges: NYSE FRA Major Industry: Automobiles & Components
    Sub Industry: Motorcycles, Bicycles, & Parts
  2018 Sales 5,716,875,000
(Year Ending Jan 2019).
Employees: 5,300
  Currency: U.S. Dollars Market Cap: 6,093,899,394
  Fiscal Yr Ends: December Shares Outstanding: 160,450,221
  Share Type: Common Closely Held Shares: 533,445
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