NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories for sports and fitness activities. The Company's operating segments include North America, Europe, Middle East & Africa (EMEA), Greater China, and Asia Pacific & Latin America (APLA). It focuses its NIKE Brand product offerings in categories such as Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training and Sportswear. It also markets products designed for kids, as well as for other athletic and recreational uses such as American football, baseball, cricket, golf, lacrosse, skateboarding, tennis, volleyball, walking, wrestling and other outdoor activities. It sells a line of performance equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities.
Sales were up sharply during the second
quarter of 2021 versus the previous year's second quarter.
During the second
quarter of 2021, sales at Nike totalled
an increase of 95.5%
from the $6.31 billion in sales at the company during the second quarter of 2020.
This was the biggest same quarter rise in sales at Nike in the previous 31 quarters.
During the first two
quarters of 2021, sales totalled $22.70 billion, which is
than through the first two quarters of 2020.
There appears to be at least some degree of seasonality in the sales at Nike: during 7 of the previous 8
years, sales were highest during the third quarter.
The exception to this was during 2020, when the
fourth quarter was the best quarter, accounting for
29% of sales (during that same year, the
third quarter accounted for 28% of sales).
Nike reported sales of $44.54 billion
May of 2021.
increase of 19.1%
versus 2020, when the company's sales were $37.40 billion.
Sales of Greater China saw an increase
24.1% in 2021, from
$6.68 billion to $8.29 billion.
Not all segments of Nike experienced an increase in sales in 2021:
sales of Global Brand Divisions fell 16.7% to $25.00 million.
(However, this segment's sales were only a very small portion of the company's overall sales).